Intent Type | Description | Keyword Example |
Navigational | The user wants to find a specific webpage or site | “de beers diamonds” |
Commercial | The user wants to research brands, products, or services | “moissanite vs diamond” |
Transactional | The user wants to take action (e.g., make a purchase) | “diamond hoop earrings” |
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In search engine optimization, keywords are the words and phrases people use in search engines, also called "search queries". Keywords also represent the ideas ...